Jeffreys Bay has always been known for its beautiful shells so it stands to reason that the town should have a Shell Museum. The more than 600 shells from species all of the world makes it one of the largest shell collections in South Africa and attracts shell fanatics from all over the globe. Housed in glass cases is a huge variety of shells including the legendary cowry, the rare paper nautilus, tiny baby jam tarts and a new species of cone. Local shells and shell craft can be purchased just outside the museum from the shell shops and stalls.